Sales AND Marketing are needed! Don't know what Inbound Marketing is? Click here.
Copier dealers have typically focused on sales and left the marketing piece to the Manufacturer. Which worked fine until people started to go online to research to the point where now 60% of the sale happens online before the sales person gets involved. Software like HubSpot makes it easy to track this online research and marketing can now be very tailored to the specific person opening the web page.
Researchers will typically pick the Manufacturer’s site over the dealer’s site for product information.
If you continue to leave marketing to the Manufacturer you run the risk that your prospect’s information will end up in your Manufacturer’s database and perhaps with the manufacturer owned competitor in your market.
We have a number of processes that will push data from eAutomate into HubSpot to help with automating marketing. Please see these links for an overview of each:
If you don't understand the big picture we suggest you start with the video below. If you want to see all HubSpot related processes pick that TAG www.ceojuice.com/Alerts/tag/hubspot If you are interested in a "NetFlix binge watch" style video playlist for your company talk to us. Click here to see how CEO Juice uses video to sell. firstname.lastname@example.org if you want more info on HubSpot or watch this video.