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ID281 - Customer Retention Rate (Power BI) Overview & Sample:

Shows Customer Retention at team/rep level, as well as who you are losing customers to.

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Overview

Overview

When Gary completed his certification on Net Promoter Score, the key take away quote was "a 5% increase in retention can result in a 50 to 100% increase in profit". This all tied into the cost of acquiring a new customer versus keeping the ones you have.  Understanding why you are losing customers is the 1st step.

This Power BI report will allow you to see which teams/reps are losing the most, who you are losing to, and we can even track how you are winning deals allowing you to put plans in place.

See about tracking referrals here.

Type of Output: On Demand Power BI Report

 

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Sample

Sample

Home Page:

ID281HomePage.png

Account Retention by Sales Rep:

ID281RetentionByRep.png

Contracts Won:

ID281ContractsWon.png

 

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Alert Functionality

Alert Functionality

-Click here for getting Power BI in place

-Download template here: https://hub.ceojuice.com/id281
-We reference to parent customers as Accounts.
-Sales Rep assignment is based on rep assigned on Parent Customer (not Contract Record).
-New accounts are determined based on actual new account. 
-Report can determine new accounts based on the dates selected. It is not just looking back from today.
-Calculates actual retention rate month over month.
-Data looks as far back as all of your eAuto data (no look back limit).
1. How we determine Lost, Won, Churn Rates:

The first step is to identify the group of customer/contracts you're analyzing. This is filtered by Branch, Contract Type, and Metered/NonMetered contracts. 

ID281a.png

Once that is established:

  • New customers did not have an active contract at the beginning date
  • Lost customers did not have an active contract at the end date
  • Churn are for costumers that had a contract at both the begin and end date.

ID281b.png

This is a very bare bones way to identify new vs. lost customers.  We wrestled with the idea of "What defines a new customer?". Did they have a contract a year ago and now they resigned? Do they have an active contract but it isn't for Managed IT or Managed Print? When we look at just the dataset being analyzed, it became more clear cut. 

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Related Alerts

Related Alerts

ID568 - eAuto Activity Trends Power BI

ID704 - The Financial "Model" Power BI

ID770 - Financial Dashboard Power BI

ID771 - Service MIF & Profitability Power BI

ID774 - Customer Business Review Power BI

 

 

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Webinar

Webinar

Webinar recorded November 16, 2021

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